Written by Hannah Mladenovich
Here at ZYN, it is our passion and commitment to be transparent. As a certified B-corporation, we believe that transparency should be the core focus of every company which is why we are driven to provide that to our consumers, employees, business partners, and the like. Ingredients, sourcing, packaging, and common business practices all play a key part in the transparency conversation when it comes to being a forth-coming business.
Our Ingredients, An Inside Look:
All-natural ingredients, and naturally sourced ways of receiving those ingredients, can be hard to come by these days. With a profit over people and planet mentality, we are constantly bombarded with high sugar diets, artificially processed foods, insane amounts of calories, and endless health issues because of it. This is what sparked the change within us as a brand and why we are devoted to using ancient wisdom and the power of mother nature to promote change for both the people and the planet.
Not only are we proud of our ingredients and the way we source them, but we want you to feel good about what you are putting into your body. Please welcome our official Ingredients Page as part of our B-corp mission to continue transparency in who we are and what we are made of.
Our ingredients are completely all-natural. Turmeric, which is our core ingredient, is used for its bioactive compound ingredient, CURCUMIN, for a healthy and healing drink option. In addition to that, we use PIPERINE, which comes from black pepper, to increase absorption as well as inclusions of both Vitamin C and D in all of our products. To help counter the taste of Turmeric in a healthy yet, great-tasting way, we use a blend of organic stevia leaf extract and organic cane sugar as our all-natural sweetener option to provide you with a sweet-tasting drink without the added sugar and calories.
We receive a lot of questions about why we chose to include organic stevia leaf extract in our products. Maintaining our all-natural values, we had only 4 natural sweeteners to choose from that would ensure we would remain health-focused. They were: organic Stevia leaf extract, organic Cane Sugar, Monk Fruit, and Allulose. Since Monk Fruit, Allulose, and organic cane sugar carry a greater amount of calories, we chose organic stevia leaf extract with minor inclusions of organic cane sugar to ensure we are offering a drink that still tastes good, without the unnecessary calories.
The Reason Why Stevia IS All-Natural:
Stevia, naturally, is very sweet in taste. In fact, it is 100-200 times stronger than that of regular table sugar. However, a lot of companies that use stevia often strip the natural ingredients down and chemically alter it to include GMO fillers leaving stevia with a bad reputation and generating a lot of concerns and opinions.
Stevia in its natural form is a reliable, all-natural, and organic sweetener option. Here at ZYN, we source our organic stevia leaf extract naturally without adding or altering the ingredient. Stevia powder or extract that is sourced organically offers no glycemic impact, is gluten-free, and is Non-GMO Project Verified.
Why We Blend Cane Sugar and Stevia:
We have formulated our products to offer an all-natural option without the expense of taste. To avoid using only stevia, we blend it with little amounts of organic cane sugar to ensure that you are receiving a great-tasting drink without the additional calories. Stevia alone is a no-calorie sweetener. Organic cane sugar helps to alter the taste of stevia, however on its own, it has an increased amount of calories. To ensure we are staying low in calories, not using only stevia, and promoting a great-tasting drink all in one, we decided to incorporate this blend.
Clean Ingredients and B-Corporations:
Clean ingredients and being part of a B-corporation go hand-in-hand. For ZYN, it is all about utilizing mother nature’s finest resources to ensure the best for the people and the planet. Clean ingredients are more than just what is considered healthy or organic. We prioritize the sourcing of our products to be from sustainable, community-based farmers and suppliers to ensure we are contributing back to the environment in a healthy and prosperous way. Our core ingredient, CURCUMIN (made from turmeric), comes from farms that are run on Solar Power energy, thus reducing the carbon footprint.
Read More: ZYN Becomes a Fully Certified B-Corp
The Future Ahead for ZYN:
Heading into the coming years, we are devoted and motivated to continue our support for the planet, people, and community. As a certified B-corporation, we are excited to continue to give back and provide full-transparency of who we are, what we do, and the purpose of our intentions as a brand. We, along with other B-corporations, are inspired to be the change that sparks a new sense of healing and growth throughout the world. We could not have done it without the support of our community. Thank you!
To follow along on our journey, follow us on Instagram @DrinkZyn!
Share with us in the comments below what else you would like to know, or any additional questions you may have!