People, Planet and Purpose are the Root of What Matters™
MILWAUKEE — #ZYNISLIFE isn’t just a hashtag at the innovative Milwaukee-based company. It embodies the fundamental foundation of goodness, from fair and equitable treatment of people, to charitable contributions, to community engagement, social justice and protecting the environment. The encapsulation of this hashtag is now demonstrated to the entire world with ZYN’s addition to the Certified B Corp™ global community, making ZYN 1 of only 10 in the State of Wisconsin, 1 of only 165 in the U.S. Food & Beverage sector and 1 of only 2,668 across the World.
“This isn’t about us, it’s about our mission at ZYN and the greater good we aspire to do each and every day. B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best the world. This is a major milestone since it signifies to the world that we are more than just another profit motivated company. In fact, it shows the world that we are a socially, ethically and environmentally responsible company that places highest value on people, planet and purpose, along with profits,” stated the ZYN team.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. From the company’s supply chain and input materials to its charitable giving and employee benefits, B Corp Certification proves the certified business is meeting the highest standards of verified performance. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose.