our story and mission

Our Story

ZYN founders, Qasim and Asim Khan, were born and raised in Pakistan, but moved to Chicago with their family at a young age. Both spent a good portion of their careers in investment banking and private equity before leaving their financial careers to pursue a higher calling.

“Natural healing has been part of Eastern culture for over 5,000 years,” notes Qasim. “Our family has used natural products for everything from colds to inflammation and stomach issues. So launching a natural beverage business was just natural.”

But the “aha” moment happened during a visit to Pakistan a few years ago.

“Our father is diabetic, and he was suffering from diabetic nerve pain in his foot, to the point where he couldn’t walk at all,” he says. “And while we were there, our aunt made a paste with turmeric and applied it to his foot. Within an hour, the pain was completely gone.”

Qasim nods. He says he suffered from intense back pain for more than 20 years before he and Asim began experimenting with the effects of curcumin.

“Essentially, we tested the recipe on ourselves,” he says. “I started consuming a significant amount of curcumin and black pepper daily and experienced really good results.”

“In the end, health is not just about an outward appearance,” says Asim. “it’s the wholistic package. And this is really about promoting internal well-being. This isn’t a supplement or a pharmaceutical; it’s about creating a lifestyle that promotes health and wellness with natural products.”

In kind, Asim says that ZYN also aspires to being an ethically, socially and environmentally responsible company. Currently, they are MBE certified and have pending status as a B-Corp, a status reserved for for-profit businesses who maintain rigorous levels of social and environmental performance, accountability, and transparency.



Our journey started with a guiding principle to be a force for Good.  From the way we interact with our customers, suppliers and employees, to the way we engage with the community and our families, and to how we treat the environment, doing Good is ingrained in everything we do.  Our refreshing drinks are an embodiment of our guiding principle.

We believe that simplicity is at the heart of good living. In our society’s endless search for greater innovation, we often forget that nature provides endless bounty. The simple goodness of natural ingredients, ancient remedies, and authentic connection go untapped and overlooked.

Modern science continues to confirm these truths – that a life built around strong relationships, active endeavors, and great food is the key to longevity, rejuvenation, and a balanced mind and spirit.

In everything we do at ZYN, we strive to keep our focus on the good, the simple, and the positive. We hope that our products reflect our beliefs and bring harmonizing benefits and holistic wellness to everyone who enjoys them.



Our beverages are made from simple, clean ingredients. The selection of our natural ingredients is based on ancient remedies and time-tested wisdom . Our ingredients are sourced from eco-conscious farmers who are focused on sustainability and reducing carbon footprint. Just as our ingredients are good for overall health, we strive to ensure that our production process is good for the Earth.